Last updated: [24.12.2025]

Introduction

This Cookie Policy explains how FK Cars (“we”, “our”, “us”) uses cookies and similar technologies on the website www.fkcars.ch. It explains what cookies are, why we use them, and how you can manage your preferences. 

This Policy applies to users accessing our Website from Switzerland, the European Union, and other jurisdictions where these regulations apply. By using our Website, you consent to the use of cookies in accordance with this Cookie Policy, except where your consent is required by law and has not yet been given.  

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help improve functionality, performance, and user experience. 

Cookies may be: 

– Session cookies, which are deleted when you close your browser
– Persistent cookies, which remain stored on your device for a defined period
– First-party cookies, set by FK Cars
– Third-party cookies, set by external service providers

2. How and Why We Use Cookies

We use cookies to: 

– Ensure the proper functioning and security of the Website
– Analyse Website usage and performance
– Remember user preferences
– Deliver relevant marketing and advertising content, where permitted

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. 

Performance & Analytics Cookies

These cookies collect information about how visitors use the Website, such as the pages they visit and the time spent, to improve Website performance. 

Functional Cookies

These cookies allow the Website to remember choices you make and provide enhanced, more personalised features. 

Marketing Cookies

These cookies may be used to deliver advertisements relevant to your interests and to measure the effectiveness of marketing campaigns. 

4. Cookie Management

You can manage or withdraw your cookie consent at any time via the cookie banner or your browser settings. 

We use CookieYes to manage cookie preferences in compliance with GDPR and applicable privacy laws. 

Upon your first visit to the Website, a cookie banner will appear allowing you to:

– Accept all cookies
– Reject non-essential cookies
– Customise your cookie preferences

No non-essential cookies are placed on your device unless you have provided your explicit consent.

5. Third-Party Cookies

Some cookies may be placed by third-party service providers used on our Website, such as analytics, marketing, performance optimisation, or embedded content services.

These third parties may process your data outside Switzerland or the European Economic Area in accordance with their own privacy policies.

Notably, we may use services provided by:

– Google (Analytics, Tag Manager, Maps, reCAPTCHA, YouTube)
– Meta Platforms (Facebook Pixel or social integrations)
– LinkedIn (Insight Tag)
– Cloudflare (security and performance)
– Mailchimp (marketing communications, where applicable)

This list is indicative and may be updated from time to time depending on the tools used on the Website.

We recommend reviewing the respective privacy policies of these providers for further information on how they process personal data.

We ensure that any third-party services used are subject to appropriate safeguards in accordance with applicable data protection laws.

6. Changes to This Cookie Policy

We may update this policy periodically. Any changes will be reflected on this page. 

7. Contact Us

For questions about cookies or data protection, contact us at:

jd@fkcars.ch
+41 21 561 6681